Mohr, Jakki J. <br/><br/>
Marketing of high-technology products and innovations / 
Jakki Mohr, Sanjit Sengupta, Stanley Slater. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2010. 
 - xxvi, 538 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292040332 
<br/><br/><label>LCCN: </label>2008053012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HC79.H53  / M64 2010 
<br/><br/><label>Dewey Class. No.: </label>620.0068/8