Malhotra, Naresh K <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra 
 - 2nd ed 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996 
 - xxxiii, 890 p. :  ill. ;  26 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0132428016 
<br/><br/><label>LCCN: </label>95036703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 1996 
<br/><br/><label>Dewey Class. No.: </label>658.83