Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 6th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xx, 346 p. :  ill. (chiefly col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship. 
<br/><br/><label>ISBN: </label>9780073529899 (alk. paper) 0073529893 (alk. paper) 9780071263917 (pbk.) 0071263918 (pbk.) 
<br/><br/><label>LCCN: </label>2007034854 
<br/><br/><label>Nat. Bib. No.: </label>GBA790309  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Lehrbuch.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 2008 
<br/><br/><label>Dewey Class. No.: </label>658.802