TY  - BOOK
AU  - Pride,William M
AU  - Ferrell,O.C
TI  - Marketing: concepts and strategies 
SN  - 039578574X
AV  - HF5415 .P658 1997
U1  - 650 
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -