TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 0132527103
AV  - HF5415 .K625 1997
U1  - 658.8 20
PY  - 1997///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -