Mass communication research methods - Hansen, Anders; Hansen, Anders, 1957- (New York : New York University Press, 1998)
Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.
Includes bibliographical references (p. 320-331) and index.
Keywords: Mass media -- Research -- Methodology