TY  - BOOK
AU  - ahmed sabry
TI  - Measuring the effect of marketing communications on brand images/GP/Dr. El-Sayed Nagy
U1  - 658 
PY  - 2004///]
CY  - Giza
PB  - MSA, 
KW  - Management
KW  - Marketing
KW  - Marketing Communications : Brand Images
KW  - Measuring : Effect
ER  -