TY  - BOOK
AU  - Omar Khalil 
TI  - Measuring the effect of the marketing mix on consumer preference / dr: Mohamed Abdalla 
U1  - 005 
PY  - 2011///]
CY  - Giza
PB  - MSA, 
KW  - Management
KW  - Marketing
KW  - marketing mix : consumer preference
KW  - Measuring
ER  -