TY - BOOK AU - Fady Doss TI - Measuring the influence of product packaging on consumer perception product value and on consumer buying behavior (Application on Labanita)/GP/Dr. El-Sayed Nagy U1 - 658 PY - 2003///] CY - Giza PB - MSA, KW - Management KW - Marketing KW - Labanita KW - Consumer Perception KW - Egypt ER -