TY  - BOOK
AU  - Vizjak, Andrej,
AU  - Ringlstetter,Max Josef
TI  - Media management: leveraging content for profitable growth 
SN  - 3540440054 (acidfree paper)
AV  - P96.M34 M425 2003
U1  - 302.23068 21
PY  - 2003///
CY  - Berlin, New York
PB  - Springer
KW  - Mass media
KW  - Management
KW  - Economic aspects
UR  - http://www.loc.gov/catdir/enhancements/fy0817/2002042619-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0817/2002042619-t.html
ER  -