Vivian, John <br/><br/>
The media of mass communication / 
John Vivian. 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Pearson,  2014 
 - xxxvi, 478 pages :  illustrations (some color) ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics. 
<br/><br/><label>ISBN: </label>9781292025230 
<br/><br/><label>LCCN: </label>2012001324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media--Technological innovations.<br/>Mass media--Social aspects.<br/>Communication--Technological innovations.<br/>Mass media and culture.
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2014 
<br/><br/><label>Dewey Class. No.: </label>302.23