Surmanek, Jim
Media planning : a practical guide /
Jim Surmanek
- 3rd ed
- Lincolnwood, Ill., USA : NTC Business Books, c1996
- xii, 209 p. : ill., maps ; 23 cm
Includes bibliographical references and index
0844235121 (paper : recyclable paper)
95018554
Advertising media planning--United States
HF5826.5 / .S86 1996
302.230684