Media programming : strategies and practices /
Susan Tyler Eastman, Douglas A. Ferguson.
- 8th ed.
- Boston, MA : Thomson/Wadsworth, c2009.
- xiii, 466 p. : ill. ; 24 cm.
Includes bibliographical references (p. 437-444) and indexes.
9780495500537 (pbk.) 0495500534 (pbk.)
2007938732
Television programs--Planning. Radio programs--Planning. Cable television--Planning. Mass media--Planning.