TY  - BOOK
AU  - Blythe,Jim
AU  - Blythe,Jim
TI  - Essentials of marketing communications 
SN  - 027370205X
U1  - 658.895 
PY  - 2006///
CY  - New York
PB  - FT/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -