Principles of marketing - Kotler, Philip; Armstrong, Gary (Gary M.) (Boston : Pearson Prentice Hall, 2012)
Marketing's Impact on Other Businesses -- Consumer Actions to Promote Sustainable Marketing -- Consumerism -- Environmentalism -- Public Actions to Regulate Marketing -- Business Actions Toward Sustainable Marketing -- Sustainable Marketing Principles -- Marketing Ethics -- The Sustainable Company -- Reviewing Objectives and Key Terms -- Key Terms -- Discussing & Applying the Concepts -- Focus on Technology -- Focus on Ethics -- Marketing & the Economy -- Marketing by the Numbers -- Video Case: Land Rover -- Company Case: International Paper: Combining Industry and Social Responsibility
Includes bibliographical references.
Keywords: Marketing