Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 13th ed 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010 
 - xxiii, 613, [105] p. :  ill. (chiefly col.) ;  29 cm 
<br/><br/>Includes bibliographical references (p. R1-R26) and indexes 
<br/><br/>Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM 
<br/><br/><label>ISBN: </label>9780136079415 (casebound : alk. paper) 0136079415 
<br/><br/><label>LCCN: </label>2008048626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2010 HF5415  / .K636 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8