Perreault, William D. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
William D. Perrault and E. Jerome McCarthy. 
 - 2004-2005 ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2005. 
 - vii, 214 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0072864702 9780072864700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P47 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8