McCarthy, E. Jerome <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
E. Jerome McCarthy and William D. Perreault 
 - 1st ed. 
 - viii, 237 pages :  illustrations ;  26 cm 
<br/><br/><label>ISBN: </label>9780256166514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / M.E.A 1995