TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 9780256166514
U1  - 658.8 
PY  - 1995///]
CY  - Homewood, IL, Boston, MA
PB  - Irwin
KW  - Marketing
KW  - Management
ER  -