TY - BOOK AU - Glynn, Carroll J TI - Public opinion SN - 0813341728 AV - HN90.P8 P84 2004 U1 - 303.380973 21 PY - 2004///] CY - Boulder, Colo. PB - Westview Press KW - Public opinion KW - United States KW - Political aspects N1 - Includes bibliographical references and index N2 - This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion ER -