Bivins, Thomas H. 1947- Public relations writing : the essentials of style and format / Thomas H. Bivins. - 6th ed. - Boston : McGraw-Hill, c2008. - xviii, 377 p. : ill. ; 23 cm. Includes bibliographical references and index. Ch.. ISBN: 9780073511924 (pbk. : alk. paper) 0073511927 (pbk. : alk. paper) 9780071101837 (pbk.) 0071101837 (pbk.) LCCN: 2007078952 Nat. Bib. No.: GBA695868 bnb Subjects--Topical Terms: Public relations--United States.Public relations--Authorship.--United States Dewey Class. No.: 659.2