Manning, Gerald L. Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - 10th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xxxiv, 554 p. : ill. (chiefly col.) ; 27 cm. Includes bibliographical references (p. 521-533). ISBN: 0131866834 LCCN: 2005052712 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .M35 2007 Dewey Class. No.: 658.85