TY  - BOOK
AU  - Manning,Gerald L.
AU  - Reece,Barry L.
TI  - Selling today: creating customer value 
SN  - 0131866834
AV  - HF5438.25 .M35 2007
U1  - 658.85 22
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Selling
N1  - Includes bibliographical references (p. 521-533)
UR  - http://www.loc.gov/catdir/toc/fy0610/2005052712.html
ER  -