Lee, Nancy, <br/><br/>
Social marketing :  influencing behaviors for good / 
Nancy R. Lee, Philip Kotler 
 - 4th ed 
 - Thousand Oaks, Calif. :  SAGE Publications,  c2011 
 - xi, 502 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2011033241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Behavior modification
<br/><br/><label>LC Class. No.: </label>HF5414  / .K67 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8