Strategic management : formulation, implementation, and control - Pearce, John A.; Robinson, Richard B. (Richard Braden), 1947- (Boston : McGraw-Hill Irwin, 2009)
Strategic management -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- business strategy -- Multibusiness strategy -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- guide to strategic management -- Case analysis.
Includes bibliographical references and indexes.
Keywords: Strategic planning