Aaker, David A <br/><br/>
Developing business strategies / 
David A. Aaker 
 - 6th ed 
 - New York :  J. Wiley,  c2001 
 - xiv, 338 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471064114 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2001024901 
<br/><br/><label>Nat. Bib. No.: </label>GBA1-60965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HD30.28  / .A23 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8