TY  - BOOK
AU  - De Kluyver,Cornelis A.
AU  - Pearce,John A.
TI  - Strategy: a view from the top (an executive perspective) 
SN  - 9780132145626
AV  - HD38.2 .D425 2012
U1  - 658.4012 22
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Executives
KW  - Leadership
KW  - Management
N1  - Includes bibliographical references.; What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio
ER  -