TY - BOOK AU - Nelson,Roy Paul TI - The design of advertising SN - 0697129330 AV - HF5825 .N3 1994 U1 - 659.1 PY - 1994/// CY - Madison, Wis. PB - Brown & Benchmark KW - Advertising layout and typography N1 - Includes bibliographical references (p. 398-403) and index ER -