TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion: communication and attitudes in the 21st century 
SN  - 0805840877 (alk. paper)
AV  - BF637.P4 P39 2003
U1  - 153.8522 22
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
N1  - Includes bibliographical references (p. 341-378) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2002033865-d.html
ER  -