Caywood, Clarke L. <br/><br/>
The handbook of strategic public relations & integrated communications 
Clarke L. Caywood 
 - New York :  McGraw-Hill,  c1997 
 - (xxvi, 574 p.) :  ill 
<br/><br/>Includes bibliographical references and index 
<br/><br/> Available to OhioLINK libraries 
<br/><br/><label>ISBN: </label>9780071767460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Communication in management<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HM263  / .H317 1997eb 
<br/><br/><label>Dewey Class. No.: </label>658.45