Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb
Material type:
TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Edition: 1st edDescription: x, 276 p. ; 25 cmISBN: - 9780750687607 (pbk.)
- 0750687606 (pbk.)
- 658.83 22
- HF5415.2 .K65 2008
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Centeral Library First floor - Management | 658.83 K.B.M 2008 (Browse shelf(Opens below)) | Available | 11717 |
Includes bibliographical references and index
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