Creating powerful brands

By:

De Chernatony, Leslie, 1953-

Contributor(s):

Material type:

TextPublisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceDescription: xxv, 483 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781856178495 (pbk.)
1856178498 (pbk.)

Subject(s):

DDC classification:

658.827 22

LOC classification:

HD69.B7 D45 2011

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.827 D.L.C 2011 (Browse shelf(Opens below))					Available			19915

Includes bibliographical references and index

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