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Marketing strategy and competitive positioning /

By: Contributor(s): Material type: TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:
  • 9780273706977 (pbk. : alk. paper)
  • 0273706977 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.127 .H66 2008
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.802 H.G.M 2012 (Browse shelf(Opens below)) Available 19488
Books Centeral Library First floor - Management 658.802 H.G.M 2012 (Browse shelf(Opens below)) Available 19489
Books Centeral Library First floor - Management 658.802 H.G.M 2012 (Browse shelf(Opens below)) Available 19490
Books Centeral Library First floor - Management 658.802 H.G.M 2012 (Browse shelf(Opens below)) Available 19491

Includes bibliographical references (p. 572-598) and index.

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