Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 7th edDescription: xii, 299 p. : ill. ; 24 cmISBN: - 9780073529844 (alk. paper)
- 0073529842 (alk. paper)
- 658.802 22
- HF5415.13 .L395 2008
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Centeral Library First floor - Management | 658.802 L.D.A 2008 (Browse shelf(Opens below)) | Available | 11963 |
Includes bibliographical references and index.
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