IMPACT OF IN STORE MARKETING TOOLS ON CUSTOMERS IMPULSIVE PURCHASE DECISION AT GROCERY RETAIL STORES IN EGYPT A FIELD STUDY ON IMPULSIVE BUYING BEHAVIOUR IN HYPER MARKETS IN EGYPT - PHD THESIS -DR ZIENAB ZAAZOU : DR OF PHILOSOPHY (MARKETING )
Material type: TextPublication details: LONDON: THE AMERICAN UNIVERSITY, 2015.Description: 230 P. : ill ; 30 CMSubject(s): DDC classification:- 659.1
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Master's degree or PHD | Centeral Library First floor - Management | PHD 2 MGT 2015 C. 2 (Browse shelf(Opens below)) | Available | 82451 | ||
Master's degree or PHD | Centeral Library First floor - Management | PHD 2 MGT 2015 (Browse shelf(Opens below)) | Available | 81557 |
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