| 000 | 01633cam a2200361 i 4500 | ||
|---|---|---|---|
| 999 |
_c10033 _d10033 |
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| 001 | 17458081 | ||
| 005 | 20170410092742.0 | ||
| 008 | 120910t20142014maua fb 001 0 eng | ||
| 010 | _a 2012036309 | ||
| 020 | _a9780133078350 (pbk.) | ||
| 020 | _a0133078353 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W66 2014 |
| 082 | 0 | 0 |
_a658.802 _223 |
| 100 | 1 | _aWood, Marian Burk. | |
| 245 | 1 | 4 |
_aThe marketing plan handbook / _cMarian Burk Wood, M.B.A. |
| 250 | _aFifth edition. | ||
| 260 | _c2014 | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2014] |
|
| 264 | 4 | _c©2014 | |
| 300 |
_axiv, 210 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aAlways learning | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMarketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance. | |
| 650 | 0 |
_aMarketing _xManagement _vHandbooks, manuals, etc. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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