000			01236cam a22002534a 4500
999			_c10195 _d10195
001			70167494
008			060530s2007 njuab b 001 0 eng
010			_a2006017757
020			_a0132304511
020			_a9780132304511
043			_an-us---
050	0	0	_aHM 1221 _b.S45 2007
082			_a659.2
100	1		_aSeitel, Fraser P
245	1	4	_aThe practice of public relations / _cFraser P. Seitel ; foreword by David Rockefeller
250			_a10th ed
260			_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007
300			_axxix, 442 p. : _bill. (chiefly col.), col. map ; _c26 cm
504			_aIncludes bibliographical references.
505	0		_aWhat is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
650		0	_aPublic relations _zUnited States
942			_2ddc _cBK