000 00930cam a2200301 a 4500
999 _c10228
_d10228
001 56440564
003 OCoLC
005 20170424115644.0
008 040414s2004 enka b 001 0 eng
020 _a0415317932 (pbk.) :
040 _aUKM
_cUKM
_dC#P
_dKSU
_dUtOrBLW
_dUtOrBLW
050 4 _aHD59
_b.T474 2004
082 0 4 _a659.2
_222
100 1 _aTheaker, Alison
245 1 4 _aThe public relations handbook /
_cAlison Theaker
250 _aSecond edition
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2004
300 _ax, 366 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aMedia practice
504 _aIncludes bibliographical references (pages [347]-359) and index
650 0 _aCorporations
_xPublic relations
830 0 _aMedia practice
942 _2ddc
_cBK