| 000 | 01938cam a2200373 a 4500 | ||
|---|---|---|---|
| 999 |
_c10281 _d10281 |
||
| 001 | 14899191 | ||
| 005 | 20170427110722.0 | ||
| 008 | 070621s2007 nyua b 001 0 eng | ||
| 010 | _a 2007024932 | ||
| 020 | _a1403981973 | ||
| 020 | _a9781403981974 | ||
| 020 | _a0230604064 | ||
| 020 | _a9780230604063 | ||
| 035 | _a(OCoLC)ocn145396504 | ||
| 040 |
_aDLC _cDLC _dBAKER _dC#P _dBWX _dYDXCP _dVP@ _dBTCTA _dNOR _dRUQBL _dLMR _dCQU _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.335 _b.F67 2007 |
| 082 | 0 | 0 |
_a658.8343 _222 |
| 100 | 1 | _aFornell, Claes. | |
| 245 | 1 | 4 |
_aThe satisfied customer : _bwinners and losers in the battle for buyer preference / _cClaes Fornell. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bPalgrave Macmillan, _c2007. |
||
| 300 |
_aviii, 247 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [231]-237) and index. | ||
| 505 | 0 | 0 |
_tList of figures and tables -- _g1. _tIntroduction -- _g2. The _tbig picture -- _g3. The _tscience of customer satisfaction -- _g4. _tWhen customer satisfaction matters and when it doesn't -- _g5. _tCustomer satisfaction and stock returns : the power of the obvious -- _g6. _tThings aren't always what they seem : inadvertently damaging customer assets -- _g7. _tCustomer asset management : offense versus defense -- _g8. _tPutting the numbers to work -- _tNotes -- _tIndex. |
| 650 | 0 | _aConsumer satisfaction. | |
| 650 | 0 | _aConsumers' preferences. | |
| 650 | 0 | _aCustomer relations. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0720/2007024932.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0730/2007024932-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0730/2007024932-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||