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999 _c10281
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001 14899191
005 20170427110722.0
008 070621s2007 nyua b 001 0 eng
010 _a 2007024932
020 _a1403981973
020 _a9781403981974
020 _a0230604064
020 _a9780230604063
035 _a(OCoLC)ocn145396504
040 _aDLC
_cDLC
_dBAKER
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050 0 0 _aHF5415.335
_b.F67 2007
082 0 0 _a658.8343
_222
100 1 _aFornell, Claes.
245 1 4 _aThe satisfied customer :
_bwinners and losers in the battle for buyer preference /
_cClaes Fornell.
250 _a1st ed.
260 _aNew York :
_bPalgrave Macmillan,
_c2007.
300 _aviii, 247 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [231]-237) and index.
505 0 0 _tList of figures and tables --
_g1.
_tIntroduction --
_g2. The
_tbig picture --
_g3. The
_tscience of customer satisfaction --
_g4.
_tWhen customer satisfaction matters and when it doesn't --
_g5.
_tCustomer satisfaction and stock returns : the power of the obvious --
_g6.
_tThings aren't always what they seem : inadvertently damaging customer assets --
_g7.
_tCustomer asset management : offense versus defense --
_g8.
_tPutting the numbers to work --
_tNotes --
_tIndex.
650 0 _aConsumer satisfaction.
650 0 _aConsumers' preferences.
650 0 _aCustomer relations.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0720/2007024932.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0730/2007024932-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0730/2007024932-d.html
906 _a7
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