000			01260cam a22003014a 4500
999			_c10537 _d10537
001			2630439
005			20181216091650.0
008			990311s1999 maua b 001 0 eng
010			_a 99025381
020			_a075064463X (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.55 _b.G86 1999
082	0	0	_a658.812 _221
100	1		_aGummesson, Evert, _d1936-
245	1	0	_aTotal relationship marketing : _bfrom the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / _cEvert Gummesson.
250			_a1st Ed.
260			_aBoston, Mass : _bButterworth-Heinemann, _c1999.
300			_axiii, 281 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aRelationship marketing.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els033/99025381.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els033/99025381.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK