| 000 | 02375cam a22004094a 4500 | ||
|---|---|---|---|
| 999 |
_c10569 _d10569 |
||
| 001 | 14295388 | ||
| 005 | 20190211132805.0 | ||
| 008 | 060310s2006 ii b 001 0 eng | ||
| 010 | _a 2006008454 | ||
| 015 |
_aGBA642945 _2bnb |
||
| 016 | 7 |
_a013455304 _2Uk |
|
| 020 | _a0761934839 (hbk.) | ||
| 020 | _a0761934847 (pbk.) | ||
| 020 | _a8178296306 (hbk. : India) | ||
| 020 | _a8178296314 (pbk. : India) | ||
| 035 | _a(OCoLC)ocm65399939 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBWKUK _dUKM _dDLC |
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| 042 | _apcc | ||
| 043 | _aa------ | ||
| 050 | 0 | 0 |
_aHE8700.9.A78 _bT49 2006 |
| 082 | 0 | 0 |
_a384.55095 _222 |
| 100 | 1 |
_aThomas, Amos Owen, _d1954- |
|
| 245 | 1 | 0 |
_aTransnational media and contoured markets : _bredefining Asian television and advertising / _cAmos Owen Thomas. |
| 250 | _a1st ed | ||
| 260 |
_aNew Delhi ; _aThousand Oaks, Calif. ; _bLondon : _bSage Publications, _c2006. |
||
| 300 |
_a266 p. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. [243]-257) and index. | ||
| 505 | 0 | _aEmergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation. | |
| 650 | 0 |
_aTelevision _zAsia. |
|
| 650 | 0 | _aDigital media. | |
| 650 | 0 | _aGlobalization. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0610/2006008454.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0659/2006008454-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cAC |
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