000			03140cam a2200481 a 4500
999			_c10656 _d10656
001			756837066
003			OCoLC
005			20170503113730.0
008			110929s2013 nyua 001 0 eng
010			_a2011040783
020			_a9780073524597
020			_a007352459X
020			_a9780077474324
020			_a0077474325
020			_a9780077663728
020			_a0077663721
020			_a9780077663735
020			_a007766373X
035			_a(OCoLC)756837066 _z(OCoLC)838722300 _z(OCoLC)857228881 _z(OCoLC)918990099
040			_aDLC _beng _cDLC _dYDX _dYDXCP _dCDX _dBWX _dNA5 _dEXW _dOCLCF _dBDX _dOCLCQ _dOCLCO _dCJG _dGBVCP _dIAP _dOCLCO _dOCLCQ _dOCLCO _dC7M _dCUL
042			_apcc
050	0	0	_aHD31 _b.N4897 2013
082			_a650
092			_a650 _bN6324u 2013
100	1		_aNickels, William G
245	1	0	_aUnderstanding business / _cWilliam G. Nickels, James M. McHugh, Susan M. McHugh
246	3		_aIntroduction to business : _bBus. 245
250			_a10th ed
260			_aNew York : _bMcGraw-Hill Irwin, _c2012
300			_axxii, 577, [180] pages : _bcolor illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aBusiness trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources
520			_aFrom publisher: Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts -- full-time faculty members, adjunct instructors, and of course students -- to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way
650		0	_aIndustrial management
650		0	_aBusiness
650		0	_aBusiness _xVocational guidance
700	1		_aMcHugh, James M
700	1		_aMcHugh, Susan M
942			_2ddc _cBK