000			03349cam a2200433 a 4500
999			_c13613 _d13613
001			263065399
003			OCoLC
005			20171129095528.0
007			co ugu||||||||
008			081020s2010 maua b 001 0 eng
010			_a2008044958
020			_a9780073381107 (alk. paper)
020			_a0073381101 (alk. paper)
020			_a9780077294106 (alk. paper)
020			_a0077294106 (alk. paper)
020			_a9780070171008
020			_a0070171009
020			_a9780073361345 (CDROM)
020			_a0073361348 (CDROM)
035			_a(OCoLC)263065399 _z(OCoLC)244765070 _z(OCoLC)310399881 _z(OCoLC)450763239
040			_aDLC _beng _cDLC _dYDXCP _dBTCTA _dKSU _dCDN _dDEBBG _dSEO _dSINPL _dOCLCF _dOCLCO _dDEF
043			_an-us---
050	0	0	_aHF5415.33.U6 _bH38 2010
082	0	0	_a658.834 _222
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh.
250			_a11th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2010.
300			_axxii, 778 p. : _bill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references and index.
505	0		_aPart One: Introduction Chapter One: Consumer Behavior and Marketing Strategy Part Two: External Influences Chapter Two: Cross-Cultural Variations in Consumer Behavior Chapter Three: The Changing American Society: Values Chapter Four: The Changing American Society: Demographics and Social Stratification Chapter Five: The Changing American Society: Subcultures Chapter Six: The American Society: Families and Households Chapter Seven: Group Influences on Consumer Behavior Part Two Cases: Cases 2-1 through 2-9 Part Three: Internal Influences Chapter Eight: Perception Chapter Nine: Learning, Memory, and Product Positioning Chapter Ten: Motivation, Personality, and Emotion Chapter Eleven: Attitudes and Influencing Attitudes Chapter Twelve: Self-Concept and Lifestyle Part Three Cases: Cases 3-1 through 3-10 Part Four: Consumer Decision Process Chapter Thirteen: Situational Influences Chapter Fourteen: Consumer Decision Process and Problem Recognition Chapter Fifteen: Information Search Chapter Sixteen: Alternative Evaluation and Selection Chapter Seventeen: Outlet Selection and Purchase Chapter Eighteen: Postpurchase Processes, Customer Satisfaction, and Customer Commitment Part Four Cases: Cases 4-1 through 4-8 Part Five: Organizations as Consumers Chapter Nineteen: Organizational Buyer Behavior Part Five Cases: Cases 5-1 through 5-2 Part Six: Consumer Behavior and Marketing Regulation Chapter Twenty: Marketing Regulation and Consumer Behavior Part Six Cases: Cases 6-1 through 6-2 Appendix A: Consumer Behavior Research Methods Appendix B: Consumer Behavior Audit.
520			_aThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.
650		0	_aConsumer behavior _zUnited States.
650		0	_aMarket surveys _zUnited States.
650		0	_aConsumer behavior _zUnited States _vCase studies.
655		7	_aCase studies. _2fast _0(OCoLC)fst01423765.
700	1		_aMothersbaugh, David L.
942			_2ddc _cBK