| 000 | 01302cam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c1546 _d1546 |
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| 001 | 13034011 | ||
| 005 | 20161205150315.0 | ||
| 008 | 021218s2003 njua b 001 0 eng | ||
| 010 | _a 2002156137 | ||
| 020 | _a0471273457 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.S19 2003 |
| 082 | 0 | 0 |
_a658.8 _221 _bS.M.B |
| 100 | 1 | _aSalzman, Marian L. | |
| 245 | 1 | 0 |
_aBuzz : _bharness the power of influence and create demand / _cMarian Salzman, Ira Matathia, Ann O'Reilly. |
| 260 |
_aHoboken, N.J. : _bJ. Wiley, _cc2003. |
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| 300 |
_ax, 246 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aDemand (Economic theory) | |
| 700 | 1 | _aMatathia, Ira. | |
| 700 | 1 | _aO'Reilly, Ann. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley045/2002156137.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley038/2002156137.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2002156137.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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