| 000 | 01033cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c1628 _d1628 |
||
| 001 | 4507600 | ||
| 005 | 20170801105802.0 | ||
| 008 | 980619s1999 ctua b 001 0 eng | ||
| 010 | _a 98033613 | ||
| 020 | _a0275964701 (pbk. : acidfree paper) | ||
| 020 | _a0275955923 (acidfree paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHM263 _b.M54 1999 |
| 082 | 0 | 0 |
_a659 _221 _bM.M.C |
| 100 | 1 |
_aMoffitt, Mary Anne, _d1944- |
|
| 245 | 1 | 0 |
_aCampaign strategies and message design : _ba practitioner's guide from start to finish / _cMary Anne Moffitt. |
| 250 | _a1st ed | ||
| 260 |
_aWestport, Conn. : _bPraeger, _c1999. |
||
| 300 |
_axi, 207 p. : _bill. ; _c25 cm. |
||
| 540 | _aIncludes bibliographical references (p. [201]-203) and index. | ||
| 650 | 0 | _aPublicity. | |
| 650 | 0 |
_aMass media _xSocial aspects. |
|
| 650 | 0 | _aCorporate image. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||