| 000 | 01097pam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c1657 _d1657 |
||
| 001 | 1182717 | ||
| 005 | 20190122085446.0 | ||
| 008 | 971001s1998 njua b 001 0 eng | ||
| 010 | _a 97041735 | ||
| 020 | _a0023794240 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369195 1998 |
| 082 | 0 | 0 |
_a658.8 _221 _bM.W.C |
| 100 | 1 |
_aMcDonald, William J., _cPh. D. |
|
| 245 | 1 | 0 |
_aCases in strategic marketing management : _ban integrated approach / _cWilliam J. McDonald. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_aviii, 352 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _xComputer programs. |
|
| 650 | 0 |
_aMarketing _xDecision making _xComputer programs. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||