| 000 | 01262cam a22003374a 4500 | ||
|---|---|---|---|
| 999 |
_c1902 _d1902 |
||
| 001 | 11768137 | ||
| 005 | 20170219084219.0 | ||
| 008 | 990728s2000 ilua b 001 0 eng | ||
| 010 | _a 99043187 | ||
| 020 | _a0844225223 | ||
| 035 | _a(DLC) 99043187 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.S35 2000 |
| 082 | 0 | 0 |
_a658.848 _221 |
| 100 | 1 | _aSchultz, Don E. | |
| 245 | 1 | 0 |
_aCommunicating globally : _ban integrated marketing approach / _cDon E. Schultz, Philip J. Kitchen. |
| 260 |
_aLincolnwood, Chicago, Ill. : _bNTC Business Books, _cc2000. |
||
| 300 |
_a280 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 267-273) and index. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 | _aCommunication, International. | |
| 650 | 0 |
_aExport marketing _vCase studies. |
|
| 700 | 1 | _aKitchen, Philip J. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh041/99043187.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||