000			01585cam a22003854a 4500
999			_c2117 _d2117
001			14095139
005			20170203111341.0
008			050901s2007 maua b 001 0 eng
010			_a 2005054357
020			_a0073101370 (book : alk. paper)
020			_a0073261548 (book & CDROM)
020			_a9780073101378
035			_a(OCoLC)ocm61458393
040			_aDLC _cDLC _dYDX _dBAKER _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF5415.33.U6 _bH38 2007
082	0	0	_a658.83420973 _222
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250			_a10th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2007.
300			_axxiv, 790 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references and indexes.
650	0	0	_aConsumer behavior _zUnited States.
650	0	0	_aMarket surveys _zUnited States.
650	0	0	_aConsumer behavior _zUnited States _vCase studies.
700	1		_aMothersbaugh, David L.
700	1		_aBest, Roger J.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK