| 000 | 01473cam a22004094a 4500 | ||
|---|---|---|---|
| 001 | 43607396 | ||
| 003 | OCoLC | ||
| 005 | 20170328113108.0 | ||
| 008 | 000225s2001 maua b 001 0 eng | ||
| 010 | _a00027293 | ||
| 020 | _a0072316020 | ||
| 020 | _a0072411732 (disk) | ||
| 020 | _a0072416882 (book + disk) | ||
| 035 | _a.b59297232 | ||
| 040 |
_aDLC _cDLC _dC#P _dMUQ _dUGX _dXTL _dOSU |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 049 | _aOSUU | ||
| 050 | 0 | 0 |
_aHF5415.33.U6 _bH38 2001 |
| 050 | 0 | 0 |
_aHF5415.33.U6 _bH38 2001 |
| 082 | 0 | 0 |
_a658.83420973 _221 |
| 100 | 1 | _aHawkins, Del I | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney |
| 250 | _a8th ed | ||
| 260 |
_aBoston : _bIrwin/McGraw Hill, _cc2001 |
||
| 300 |
_axxiv, 775 p. : _bill. (some col.) ; _c27 cm. + _e1 computer disk (3 1/2 in.) |
||
| 490 | 1 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 538 | _aSystem requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0 | ||
| 650 | 0 |
_aConsumer behavior _zUnited States |
|
| 650 | 0 |
_aMarket surveys _zUnited States |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _vCase studies |
|
| 700 | 1 | _aBest, Roger J | |
| 700 | 1 | _aConey, Kenneth A | |
| 830 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 942 |
_2ddc _cBK |
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| 999 |
_c2118 _d2118 |
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