| 000 | 01562cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c2119 _d2119 |
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| 001 | 17897375 | ||
| 005 | 20170206101134.0 | ||
| 008 | 130924s2015 maua 000 0 eng | ||
| 010 | _a 2013038389 | ||
| 020 | _a9780133450897 | ||
| 020 | _a0133450899 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.S6 2015 |
| 082 | 0 | 0 |
_a658.8342 _223 |
| 100 | 1 | _aSolomon, Michael R. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon, Saint Joseph's University. |
| 250 | _aEleventh Edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2015] |
|
| 300 |
_axxii, 582 pages : _billustrations ; _c29 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aBuying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion. | |
| 650 | 0 | _aConsumer behavior. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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